How Book Publishing Works
|We realized that there are so many questions by first time authors concerning the publishing industry so we have posted some of the articles we have written concerning the most asked questions. Feel free to browse the articles for a candid insight to a very complex and sometimes “defying good sense” business.
Articles About Publishing
With self-publishing, it sounds like you have more control, but in reality, you have too much control. The book publishing process is complex, and most new authors do not have the needed expertise to effectively publish and market their own books, profitably, in the current publishing industry.
Now perhaps you’re thinking, “It doesn’t take much to put a cover on a book” or “I’ll just do my own research.” We have found that while the self-publishing books and manuals currently on the market can be an excellent source for names and addresses of vendors to contact, those vendors have no time or inclination to properly guide you on how to make your book professionally appealing or successful. Could a book even teach you the skill behind cover design? Do you know how to match the cover to the contents inside graphically? Do you know how to intrigue the buyer? Do you know which two colors to avoid using when designing your cover?
Unless you are experienced in the world of publishing, it is unlikely that you will have the knowledge to decide on difficult industry-related decisions. To properly publish a book, you must prepare the manuscript editorially, design and produce the book, register the book with all of the appropriate databases, get competent book reviewers, prepare proper press releases and gain media attention, and market your book to distributors, wholesalers, booksellers and the retail demographic. It is nearly impossible for a first time author to see his way down the self-publishing path without inadvertently missing large opportunities for sales or unknowing making mistakes that hinder book sales. For example, the following are some basic questions you’ll have to answer to publish your book: Do you know where to get the best wholesale prices for printing of your books? Do you have any contacts with distributors and/or wholesalers to make your books available in bookstores? Do you have 10 or more titles in print to help you get the best rates with vendors in the book industry? Do you know the things book stores look for to eliminate self-published books?
The “Print on Demand” concept was developed to eliminate costly inventory of books waiting to be sold. The premise is sound as it leaves more money available for marketing by either the author or publisher; unfortunately, the quality is not of the same standard as offset printing. You must not mistake a publisher, who deals in all facets of the publishing process, for a printer whose main area of expertise is printing a book. At Legacy Publishing, our 18 years in the publishing industry and familiarity with affiliated companies will give you the same benefits as if you had published that many books by yourself!
Since “Print on Demand” is generally less concerned with designing covers and interior layout and assisting with marketing and promotion of the book, the author does not receive the same quality and services as he would with a true publisher that has a vested interest in selling large quantities of books. Their main focus appears to be printing for the author as requested. A “Print on Demand” publisher will offer the author services such as page layout and cover design but the company may only have a few generic cover designs for the author to choose from. Also, as they generally spend little time on the interior layout, it may look unprofessional and of sub-standard quality.
In researching “Print on Demand,” we have also found that these “publishers” charge the author for all set-up fees to produce the book, but do not provide the author with any books to recoup this initial investment. When it is time for the author to purchase books from them at wholesale prices to sell at the retail level, the wholesale price is extremely inflated. The increased wholesale price creates an over-inflated retail price which will be more than the market will bear, and will make the book difficult to sell.
At Legacy Publishing, we work closely with our authors to ensure that they are actively involved in all decision making but guided by a professional staff with extensive experience in the field of publishing, as well as creative writing, marketing and graphic design. These are just some of the things to consider before diving headfirst into unknown territory. It’s your dream…Let Legacy help you get there.
By Amy Welsh
Breaking into the field of publishing as a writer has been an enlightening yet somewhat sobering experience. Fresh out of a bachelor’s program in Creative Writing with a previous career in Public Relations, I understood how to make my voice heard on any subject and positively influence public opinion on my work but was lacking in knowledge on the tedious process of publishing that begins after a manuscript is accepted by a publishing house. These truths that I discovered are intended not to discourage, but to eliminate the element of surprise from your publishing experience and allow you foresee potential problems before they become detrimental.
Reality Check Number One: 200,000 new titles are published annually.
Reality Check Number Two: You must sell a book five times.
Reality Check Number Three: Distributionand feedback are inefficient.
Reality Check Number Four: Book publishing has no test-marketing apparatus.
Reality Check Number Five: Books are not technically “essentials”, i.e. water, clothing…
Reality Check Number Six: A massive promotion budget won’t buy thirty seconds on any prime time sitcom.
Reality Check Number Seven: Most books have little staying power.
Reality Check Number Eight: Every book is unique, but almost none can be treated as such.
Reality Check Number Nine: Bad air drives out the good.
Reality Check Number Ten: The bad gets worse.
New York Publishing Houses
Don’t Want You to Know!
1. Major publishers may receive up to several hundred manuscripts a week.
2. Publishing with Legacy Publishing still gives you the same benefits as publishing with a major publisher.
3. By publishing with Legacy Publishing, you gain a different perspective.
4. At Legacy Publishing, you receive the kind of personalized attention that you may not get with other publishing houses.
5. At Legacy Publishing, we believe in “Author-Involved” creation of the book.
6. When you publish with Legacy Publishing, you are involved in each publishing step, from the first draft to the bookstore appearances.
7. Publishing with Legacy Publishing may be the only way to get published.
8. With Legacy Publishing, you get to keep a larger percentage than you might expect with other royalty publishers.
9. Publishing with Legacy Publishing will save you valuable time.
10. Publishing with Legacy Publishing eliminates the waiting and wondering.
Even though Legacy Book Publishing is not large in size, we still follow the same registration procedures as major publishers. Your book will be registered with books in print and available to wholesalers, retailers and libraries throughout the world. Your book will also be for sale online directly at amazon.com. Legacy publishing pays royalties on sales of books sold through bookstores and other retail outlet just like the major publishing houses. We may not have a new york address, but we have over 18 years of experience and over 500,000 books in print.